How To Use Social Media for Recruiting

A few weeks ago, we showed you how to use social media to find a job.   Today, we learn that savvy recruiters are also using it to find the best employees.

From American Express's Open Forum 5/23/2011:

These days, it’s the rare holdout who has avoided creating a Facebook profile. Advertising agency Campbell Mithun found resounding success by using Twitter as a recruiting tool for summer interns. But,“you have to think about the types of roles you’re recruiting for,” because while college students can be open about their job hunt, more seasoned professionals may not feel comfortable publicly sharing that they are considering a career move. For those types of roles, LinkedIn can be a good place to start, because, as he puts it, “what LinkedIn has done is given people the permission to put their resume online,” without fear of repercussions from current employers.

Read the full story to get more tips on recruiting with social media, and be sure not to miss the link to the  Best Journalism Want-Ad Ever. This witty ad went viral, reached millions of potential applicants and didn't cost the HR team a single penny.