I recently discovered a fascinating and important new book,
The Information Diet: A Case for Conscious Consumption by Clay Johnson.
The book discusses the overwhelming amount of information available to (often even forced upon) us, and the fact that most of us do not pay much attention to whether the information we consume is quality or junk.
When it comes to food, most people now understand the importance of a healthy diet. We should, argues Johnson, pay just as much attention to choosing quality information as we do to choosing nutritious food. Instead, most of our 'information diets' are made up of too much entertainment and information that affirms what we already believe. We consume what tastes the best and ignore everything else.
"Just as food companies learned that if they want to sell a lot of cheap calories they should pack them with salt, fat, and sugar - the stuff people crave - media companies have learned that affirmation sells a lot better than information. Who wants to hear the truth, when they can hear that they are right?" Ever-increasing personalization features make the problem worse. Your Google search results, your Facebook news feed and even your newspaper are becoming tailored specifically to you. The result: you are only able to consume information that you already agree with.
Rather than an instruction manual, The Information Diet is a guide to critical thinking for the 21st century. The book does contain some specific tips. Johnson suggests focusing on "raw" information - information from as close to the source as possible. He advises focusing on local information and consciously seeking a variety of perspectives. Primarily, though, Johnson encourages us to pay attention. Junk information is the same as junk food. Just because its available, doesn't mean it won't harm you. As one reviewer said "This book is simultaneously challenging, helpful and worrying".
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